Research
The Hong Kong Jockey Club
Service-design research on the Hong Kong Jockey Club's digital experience across racing, membership, and charity.
· 1 min read
The Hong Kong Jockey Club is simultaneously a racing operator, a private club, and one of the world’s largest charity funders. This research examines how its digital services serve three very different audiences — punters, members, and the public — and where a single design system strains under that spread.
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