コンテンツへスキップ
MacTokyo.
EN

リサーチ

The Hong Kong Jockey Club

Service-design research on the Hong Kong Jockey Club's digital experience across racing, membership, and charity.

· 1 分で読めます
Cover art for Hong Kong Jockey Club research

The Hong Kong Jockey Club is simultaneously a racing operator, a private club, and one of the world’s largest charity funders. This research examines how its digital services serve three very different audiences — punters, members, and the public — and where a single design system strains under that spread.