Nike vs Lululemon: Marketing Strategy
A comparative analysis of two athletic brands with opposite strategies: mass aspiration versus community-led growth.
- marketing
- branding
- analysis
Research 1 min read
Journal
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Research Report of Bilibili Following Network
A network analysis of Bilibili's follow graph: how content communities cluster and how creators bridge between them.
- network-analysis
- social
- data
Research 1 min read
Snack Token
A token-design exercise: modeling incentives for a snack-brand loyalty token without the usual crypto wishful thinking.
- tokenomics
- loyalty
- concept
Research 1 min read
The Hong Kong Jockey Club
Service-design research on the Hong Kong Jockey Club's digital experience across racing, membership, and charity.
- service-design
- hong-kong
Research 1 min read
Trend Micro Authenticator: Design Walkthrough
A screen-by-screen design walkthrough of Trend Micro's authenticator app: enrollment, daily use, and recovery flows.
- security
- walkthrough
- mobile
Research 1 min read