AirChain Business Proposal
A business proposal exploring blockchain-based logistics tracking — what the technology genuinely solves and where it doesn't.
- blockchain
- logistics
- business
Research 1 min read
Journal
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Design Research of JD Health
UX research on JD Health's telemedicine flows — appointment, consultation, and pharmacy — benchmarked against patient anxiety at each step.
- healthtech
- ux-research
- china
Research 1 min read
Electric Car Research Proposal for BYD
A research proposal for BYD's EV lineup: charging anxiety, in-car software, and the digital touchpoints that shape ownership.
- automotive
- ev
- research
Research 1 min read
EventFlow
Concept and research for an event-management product: from discovery and ticketing to day-of check-in.
- events
- product-concept
Research 1 min read
First Blockchain Assignment
Notes from my first hands-on blockchain assignment: smart contracts, gas, and what 'trustless' means in practice.
- blockchain
- ethereum
- learning
Note 1 min read
Future Marketing Strategy
How privacy regulation and AI-generated content reshape marketing strategy — and what durable advantage looks like after both.
- marketing
- strategy
- ai
Research 1 min read
Nike vs Lululemon: Marketing Strategy
A comparative analysis of two athletic brands with opposite strategies: mass aspiration versus community-led growth.
- marketing
- branding
- analysis
Research 1 min read
Research Report of Bilibili Following Network
A network analysis of Bilibili's follow graph: how content communities cluster and how creators bridge between them.
- network-analysis
- social
- data
Research 1 min read
Snack Token
A token-design exercise: modeling incentives for a snack-brand loyalty token without the usual crypto wishful thinking.
- tokenomics
- loyalty
- concept
Research 1 min read