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AirChain Business Proposal

A business proposal exploring blockchain-based logistics tracking — what the technology genuinely solves and where it doesn't.

  • blockchain
  • logistics
  • business
リサーチ 1 分で読めます

Design Research of JD Health

UX research on JD Health's telemedicine flows — appointment, consultation, and pharmacy — benchmarked against patient anxiety at each step.

  • healthtech
  • ux-research
  • china
リサーチ 1 分で読めます

Electric Car Research Proposal for BYD

A research proposal for BYD's EV lineup: charging anxiety, in-car software, and the digital touchpoints that shape ownership.

  • automotive
  • ev
  • research
リサーチ 1 分で読めます

EventFlow

Concept and research for an event-management product: from discovery and ticketing to day-of check-in.

  • events
  • product-concept
リサーチ 1 分で読めます

First Blockchain Assignment

Notes from my first hands-on blockchain assignment: smart contracts, gas, and what 'trustless' means in practice.

  • blockchain
  • ethereum
  • learning
ノート 1 分で読めます

Future Marketing Strategy

How privacy regulation and AI-generated content reshape marketing strategy — and what durable advantage looks like after both.

  • marketing
  • strategy
  • ai
リサーチ 1 分で読めます

Nike vs Lululemon: Marketing Strategy

A comparative analysis of two athletic brands with opposite strategies: mass aspiration versus community-led growth.

  • marketing
  • branding
  • analysis
リサーチ 1 分で読めます

Research Report of Bilibili Following Network

A network analysis of Bilibili's follow graph: how content communities cluster and how creators bridge between them.

  • network-analysis
  • social
  • data
リサーチ 1 分で読めます

Snack Token

A token-design exercise: modeling incentives for a snack-brand loyalty token without the usual crypto wishful thinking.

  • tokenomics
  • loyalty
  • concept
リサーチ 1 分で読めます