Nike vs Lululemon: Marketing Strategy
A comparative analysis of two athletic brands with opposite strategies: mass aspiration versus community-led growth.
- marketing
- branding
- analysis
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ジャーナル
2ページ中2ページ目
Research Report of Bilibili Following Network
A network analysis of Bilibili's follow graph: how content communities cluster and how creators bridge between them.
- network-analysis
- social
- data
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Snack Token
A token-design exercise: modeling incentives for a snack-brand loyalty token without the usual crypto wishful thinking.
- tokenomics
- loyalty
- concept
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The Hong Kong Jockey Club
Service-design research on the Hong Kong Jockey Club's digital experience across racing, membership, and charity.
- service-design
- hong-kong
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Trend Micro Authenticator: Design Walkthrough
A screen-by-screen design walkthrough of Trend Micro's authenticator app: enrollment, daily use, and recovery flows.
- security
- walkthrough
- mobile
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