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Electric Car Research Proposal for BYD

A research proposal for BYD's EV lineup: charging anxiety, in-car software, and the digital touchpoints that shape ownership.

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Cover art for the BYD EV research proposal

A research proposal examining BYD’s electric-vehicle ownership experience beyond the drivetrain: charging discovery and payment, in-car software quality, and the companion-app touchpoints where brand loyalty is actually built or lost.