OPENREC.TV — 2024
OPENREC.TV
Freelance graphic design work at Openrec.tv — campaign visuals and stream graphics for one of Japan's major game-streaming platforms.
- Role
- Graphic Designer (Freelance)
- Client
- OPENREC.TV
- Year
- 2024
- Services
- Graphic Design, Campaign Visuals
Project Affiliation: CyberZ, Inc.
Design with Japanese Typography
Those designs fully leveraged the flexible characteristics of Japanese typography, particularly kana, carefully considering arrangement, font transformation, and theme emphasis, resulting in a banner that matches the festive or event atmosphere.
When working on these designs, I didn’t just create one; I experimented with various layouts, colors, fonts, and languages. This allows the design to break free from limitations, bring freshness to the user, and enable A/B testing to gauge user preferences.
design for multi-platform
The best design approach for different screen sizes and devices is responsive design. However, when the image itself is too large, it can cause readability issues. We used a more traditional method by manually creating different versions to fit Openrec on various platforms, maximizing promotional effectiveness.
There’s nothing more exciting than turning a carefully crafted design into a product. We utilize the popular Print on Demand service to print designs on physical items, surprising the fans.
Fan Letter: Increase Interaction with Design
Openrec.tv decided to roll out a new feature, “Fan Letter,” which allows users to send personalized letters to their favorite streamers or idols. Users can choose from various templates, write a message, and decorate the letter with special items before sending it to the recipient. As designers, we have prepared pre-designed templates, elements, and decorations for them.